Australians bet their home on their grand business idea

Posted by Simon Dehne on February 8, 2016 in Latest News with No Comments


dream_homeHome ownership was in sight for Melbourne couple James and Monica Meldrum, who had saved a healthy deposit of $100,000.

But the couple put their great Australian dream on hold and used the cash to pursue a business idea in a move some family and friends thought was crazy.

It’s always terrifying, but not going ahead with my big idea was just as terrifying to me.

Kate Morris

Within months, the couple launched a small product range called Whole Kids and quit their jobs. They transformed their Richmond rental into a makeshift warehouse so crammed with cartons that they couldn’t find space to eat dinner some nights; all before they had their first customer.

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